WEST END HOUSE GIRLS CAMP / I AM
The West End House Girls Camp is truly an amazing place. They exist to provide underprivileged girls with a refuge each summer. An opportunity to experience the simple joy of camp. They reached out for help with their branding to raise awareness and inspire donations. We created an identity system and integrated campaign that put the voice of the campers front and center. The idea was that what you get out of this camp, you take with you long after summer ends.
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