WEBSTER BANK / surprisingly GOOD SERVICE
To help announce Webster Bank's arrival in Boston, we created a campaign centered around what makes them unique - their unwavering dedication to customer service. At the center of the campaign was a week long event where we surprised people in the most Webster ways possible. After a week-long road trip, we’d served and met with thousands of Bostonians. More importantly, the brand broke through the noise with a simple message: That at Webster, service means so much more than lip-service. It’s a promise starting today
Results:
-Within the first 3 months, 250 million media impressions, 5,600 new accounts, and 120MM in balances.
-2 Golds at the Midas Awards, the New York Festivals financial award show
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