Wayfair & Kelly clarkson

At Wayfair, we’re all about helping people feel confident in the decisions they make for their home. Shopping for your home online can cause a lot of doubt, which makes us obsessed with making the process easier, replacing roadblocks with helpful tools, and offering reviews & support so customers can feel more confident in creating a home they love.

Who better to help us instill a greater sense of confidence for our customers than Kelly Clarkson? She more than confident. She’s fearless, and faces every new challenge with a sense of optimism and opportunity. We pitched Kelly & her team and convinced them of the value for her first, long-term endorsement deal. Kelly Clarkson became Wayfair’s first ever brand ambassador and we saw top performing creative in all channels along the way. Proving that with Kelly by your side - You’ve Got This.